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Group Hugo Ceusters-SCMS

Flemish office market

  • Challenge

    Call attention to the group's annual report.

  • Approach

    The annual report was recast into a trend report. Subsequently, there was systematic communication to various stakeholders.

  • Result

    Group Hugo Ceusters-SCMS got a great deal of media attention with its trend report, but especially, it garnered positive reactions from its own field.

Group Hugo Ceusters-SCMS provides a broad range of specialist services and gives advice on the letting/sale and management of professional real estate: retail, offices and warehouses.

Group Hugo Ceusters-SCMS specializes in retail, office, and logistical properties. Bereal provides support for the real estate group for both internal and external communication. That involves press communication, but also social media, newsletters, etc. Communication about the annual report is one of the chief points of interest.

Trend report

For the 2015 annual report, the chapter on the office property market was the focus. Bereal tried to clearly translate the figures into a newsworthy, relevant trend report. For the media story about the office property market, we came up with a clear storyline, a graphical component, etc.

Social media

Group Hugo Ceusters-SCMS was able to share its expertise in the press at large, both in Flanders and in Brussels and Wallonia. In addition, we always pay attention to the whole communication spectrum. That means the company doesn't just convey its message via conventional media, but also through social media, its own newsletters, the website, etc. 

The group also has a personalized newsroom. 

Group Hugo Ceusters-SCMS

Group Hugo Ceusters-SCMS provides a broad range of specialist services and gives advice on the letting/sale and management of professional real estate: retail, offices and warehouses.