Make your communication credible. Newsworthy. Like an expert would.

We turn your real estate and housing stories into journalism. We get the right message across, with maximum impact. We ensure that your company, organization, or municipality communicates expertly. Getting you the attention you deserve.

What will we be doing?

  • Corporate journalism

    Taking our journalistic approach, we present your message in a credible manner. In words as well as in images. In the press, on social media, and through your own channels.

  • Communication strategy

    A well thought-out communication policy calls for the right strategy. Our advice and a detailed plan will enable you to influence the political or public debate.

  • Crisis communication

    Protect your reputation, including in difficult times. We help you to communicate correctly in the thick of it. As a precaution, we draw up an efficient plan.

  • Media training

    Your presence determines your organization's image. We help you prepare for contact with the media, on camera or behind the scenes.

More information

“Only when you convey a relevant story will you be credible as an expert. Sometimes the best way to achieve that is with a conventional press release, but there are so many other possibilities. For instance, we increasingly communicate using short news videos.”

Dajo Hermans

Managing Partner Bereal

“Bereal has ensured that we're included in the public debate on housing. And that's borne out in practice. Politicians, academics, journalists: their interest in our vision has only increased.”

Olivier Carrette


“We've been working with Bereal for a number of years, and they continue to challenge us communicatively. A great sparring partner who's helped us get ahead with regard to both our reputation and our internal and external communication.”

Ingrid Ceusters

CEO Group Hugo Ceusters-SCMS

“Bereal has guided our communication through several real estate projects. They know the market, are aware of what the hot issues are and are always one step ahead of the game.”

Philippe Janssens

CEO Immpact

“As a start-up, we thought a PR agency wasn't for us. But we were soon proved wrong. They're there for us exactly when we need them.”

Hendrik Tanghe


“Among other things, Bereal has surprised us with the news videos it has made for us. Efficient and newsworthy.”

Jo De Wolf

CEO Montea

In the media

  • De aflevering van #GertLateNight gisteren gemist? @jeroenwils gaf tips over #crisiscommunicatie: wees #transparant

    1 week ago ago
  • Eén op de vijf shoppers winkelt al na 18 uur. Meten = weten = reageren = communiceren = impact. Aan @WijnegemSC hoe…

    2 weeks ago ago
  • Communiceren = expertise delen. Bij @IONbvba hebben ze dat goed begrepen.

    2 weeks ago ago
  • RT @AnnickDeRidder: Restauratie en herbestemming Montevideopakhuizen vormt sluitstuk van opwaardering Montevideowijk & maakt brug tussen he…

    2 weeks ago ago
  • Als Herman Konings spreekt, dan luisteren wij. Communiceren is ook levenslang leren, zoals vandaag op de 9de Studie…

    2 weeks ago ago
  • Hoe denkt de Belg over de vastgoedmarkt, én over de sector? In onze Real Estate Trust Barometer, een jaarlijks perc…

    2 weeks ago ago
  • RT @jeroenwils: Je was de enige echte Stem van Vlaanderen. Even warm als je persoonlijkheid. Even charmant als belezen. En zo lief voor ied…

    2 weeks ago ago
  • "De Belg weet dat hij duurzamer moet bouwen. Dan is het belangrijk dat zowel de overheid als de vastgoedsector de m…

    3 weeks ago ago
  • "70% des Belges sont raisonnablement à totalement d'accord avec l'affirmation selon laquelle un logement durable et…

    3 weeks ago ago
  • Bouwlustige Belg is klimaatbewust, zo blijkt uit de Real Estate Trust Barometer van ⁦@berealmedia⁩ en #WES. Meer we…

    3 weeks ago ago

Our team

Dajo Hermans

Managing Partner

M: +32 478 84 42 45

Jeroen Wils

Managing Partner

M: + 32 475 30 75 06

Carine Grevendonk

Managing Partner

M: +32 475 70 70 91

Koen Cypers

Business Manager

M: +32 486 91 69 66

Younes Al Bouchouari


M: +32 477 69 87 73

Joachim Deman


M: +32 477 65 63 09

Tom Breuls


M: +32 495 46 74 49

Joost Freys


M: +32 475 85 73 38

Ann Van Mullem

Head of News at Bereal

M: +32 476 27 84 06

Karlien Collen


M: +32 468 29 85 92

Hannelore Schmid


M: + 32 485 83 70 94

More about us