A new way to share your expertise as a company or organisation in these COVID times is to organise a round-table discussion with your own specialists. Such a roundtable is not only interesting for your own clients or stakeholders, but you can also add an interesting PR section to it. At least, if you carefully consider in advance which newsworthy messages to address. And then you can even get media coverage.


Former journalist provides tips on how to give a successful TV interview.

As the news anchor for Kanaal Z, I literally interviewed hundreds of people. One thing I noticed is that interviewees often struggle to come out with a decent quote. My tip? Decide what you want to say but be open to suggestions from the journalist about the best way to…

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