All too often, communicating with the neighbourhood about a new real estate project is either underestimated or started too late – usually due to all kinds of strategic considerations. That is, until it’s too late, and the neighbourhood finds out through the media. This does not instill confidence. Our advice? Communicate. And make sure you do it at the right time, with the right message, and through the right channels.


Doing interviews: with a mouth mask or without?

Over the past few weeks, we've regularly been asked by clients who've had to face a TV crew in the wake of a successful press campaign: do I wear a mouth mask for the interview, or not? After all, such a mask hides important non-verbal communication that adds nuances to…

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