Group Hugo Ceusters-SCMS specializes in retail, office, and logistical properties. Bereal provides support for the real estate group for both internal and external communication. That involves press communication, but also social media, newsletters, etc. Communication about the annual report is one of the chief points of interest.
For the 2015 annual report, the chapter on the office property market was the focus. Bereal tried to clearly translate the figures into a newsworthy, relevant trend report. For the media story about the office property market, we came up with a clear storyline, a graphical component, etc.
Group Hugo Ceusters-SCMS was able to share its expertise in the press at large, both in Flanders and in Brussels and Wallonia. In addition, we always pay attention to the whole communication spectrum. That means the company doesn't just convey its message via conventional media, but also through social media, its own newsletters, the website, etc.
The group also has a personalized newsroom.