We should be living in smaller but more affordable homes, that's the message the industry wanted to convey. The industry organisation wanted to clarify that it's invested in thinking about these kinds of societal challenges and that it conducted research into compact living, among other things. Many real estate developers were involved. Bereal also contributed to the study by resolving a number of journalistic, relevant questions.
Flanders, Brussels, Wallonia
Subsequently, the chief spearheads and findings were cast into a storyline, which resulted in a clear press release. Important: the news was pitched to both the Flemish and the Walloon and Brussels press. Some media were given a scoop, after which the press release was distributed via our own newsroom.
In the days after the press campaign, UPSI-BVS featured prominently in the press. It came up in newspaper and magazine articles and was present on the radio, on television and in online media. Months later, the industry organisation is still being asked about its vision and expertise with regard to compact living.
Right off the bat, Bereal ensured the spokespeople were well prepped and trained.
A few months after the press campaign on compact living, UPSI-BVS also shared its expertise about the latest real estate trends. This happened at Realty, the largest real estate fair for professionals in Belgium. The article about these real estate trends was published on Trends.be, among other media, and was shared more than 700 times.
Bereal also assisted the industry organisation with the internal communication of this case.