Treelofts have existed abroad as holiday homes for a while now, but in Belgium, they were all-new. James Mennekens from Leuven, the former CEO of Center Parcs (Pierre & Vacances), brought the treelofts to our country and built the first one in Hainaut in the middle of 2016. Bereal was asked to quickly familiarize Flanders with the new living concept.
The treeloft story is ideally suited to news video. That's why Bereal decided to come up with a journalistic video report about these luxury treehouses. We have video journalists working for us who make these kinds of reports in-house. It's important to know that we don't make typical corporate videos, but news videos which are made as if they were a two-minute report in a TV news broadcast. So we seek out strong content and a relevant and newsworthy narrative. In short, a credible story.
In addition to the video production, we also drafted a press release with powerful content. Then the story was pitched via various channels. The press release itself was distributed using our own newsroom. Result: the treeloft story made it onto various newspaper websites, VTM Nieuws and several newspapers and magazines. Eventually, Your Nature was asked plenty of questions by, among others, potential buyers, even from abroad.