It became clear early on that Anja Peleman was born for communications and PR: after completing her education in communication sciences and an additional master’s in multilingual business communication, she was immediately given a communications job in the commercial department at Medialaan (parent company of VTM, among others). Sara Vercauteren – who was then manager of the press office – soon realised that Anja was one in a million and she wanted at her side as deputy spokeswoman. When she managed to snare her for the press office, Anja’s career took off. She was in charge of press communications for TV and radio stations, guided and coached media personalities, and rolled out all spokesperson and crisis communication for DPG Media. Drive? She’s got that in abundance. And that includes after work. That’s she likes to take her time to go for a walk in the countryside with her boyfriend, to have a nice dinner with her best friends, or to do something fun with her two godchildren.